After reading James C. McKinley Jr.’s article, “Pop Music Videos? I Want My YouTube!” in The New York Times, about the importance of music videos and how they are changing and becoming much more than they used to be, I’ve made it a point to watch more of them.
Now a days there are different types of music videos- music videos with an elaborate story (almost like a mini movie), lyric videos before the official music video comes out, artsy music videos and the (now) old fashioned, traditional videos where there is either dancing and singing into the camera or a performance.
I picked out 6 newish/ interesting music videos that demonstrates all these different types of music videos-
- Lorde’s artsy video for “Tennis Court”. While artsy and unique it can also become a little boring -> http://www.youtube.com/watch?v=D8Ymd-OCucs
- Drake’s video for “Hold On, We’re Going Home” which is the mini movie type and doesn’t start until about 3 minutes in -> http://ovosound.com/
- The Maine’s “Love and Drugs” is another mini movie like video that may have been inspired by the The Bling Ring. It makes you want to pack your bags and live a care free life in California (but without the weird sneaking into people’s houses part) -> http://www.youtube.com/watch?v=D9t5i49I6uc
- Daft Punk’s “Lose Yourself To Dance” is the more traditional type music video with a simple performance -> http://www.youtube.com/watch?v=NF-kLy44Hls
- M.I.A’s “Walk With Me” isn’t an official music video yet but has an interesting lyric video which I first confused as being the music video because of it’s elaborateness -> http://www.youtube.com/watch?v=_11uQVI21mQ
- HAIM’s silly music video for “The Wire” has a story within it but it’s not too elaborate and movie like. The video features Lonely Island member Jorma Taccone, which gives you assurance that it will be a silly and fun video -> http://www.youtube.com/watch?v=1TffpkE2GU4
Check out these videos and post videos that you find cool and interesting in the comment section below!